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What would you think if I offered to reward you by killing you? Would you think I was mad? Suppose that I was a well-known preacher who had steadily grown in popularity, so that I now pastored a large church, wrote and sold many books, was keynote speaker at conservative conferences and so on. And then one day I told, not just you but the whole world, that for people who don’t know Jesus to be annihilated forever would actually be a reward, throwing in a claim that really, it’s what they want anyway? Of course it would be just as mad as the person who thought that killing you would be a reward, but you might look at my rise in popularity and influence and wonder at just what point I crossed the line where I would think that this was a healthy thing, not just to believe, but to tell the world.

Not long ago, John Piper tweeted thus: